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Written by Ramy Habeeb
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Thursday, 11 February 2010 15:33 |
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In investigating Arab publishing, we've been reminded of this valuable survey from 2007 published by Next Page. The survey's objectives here:
- to produce reliable and representative data on reading habits and reading attitudes in the Arab world;
- to gain an understanding of the current state of readership and to segment main groups of readership among the literate population;
- to gain an understanding of the primary, preferred and available mediums and channels for acquiring written information;
- to build the requisite infrastructure for future readership surveys.
The summary explains that:
The survey was implemented in two phases. The first phase covered Egypt, Lebanon, Tunisia, Morocco and Saudi Arabia and the second phases covered Algeria, Jordan, Palestine and Syria (9 countries total).
Read more about the survey here.
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