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Written by Ramy Habeeb
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Friday, 22 January 2010 17:02 |
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The NextPage Foundation with the aid of Synovate Marketing Research Firm did a study entitled, What Arabs Read: A Pan-Arab Survey on Readership. Phase one of the study which spanned five Arab nations was conducted in January 2007 and included results from Egypt, Lebanon, Saudi Arabia, Tunisia and Morocco. The results were illuminating and frightening as it showed what an Arab book market is really interested in, but also proved that readership is quite low in the region. The following is an anaylsis of part of NextPage’s findings, examining what I feel to be contributing issues to the lack of readership in the region, as well as some small steps we can take to better the overall situation.
Here is my essay in PDF.
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